Throughout September, Bombay Sapphire invites guests to explore the city’s bar scene through Gin Journey — a seamless blend of physical and digital experience designed to inspire discovery, conversation, and connection.
In collaboration with a cross-disciplinary team of developers and creatives, Oak designed and built the entire digital platform alongside a cohesive content universe. The result is an intuitive, mobile-first experience that enhances each bar visit and extends the journey beyond the physical space.
At participating venues, guests collect digital stamps while sampling exclusive gin cocktails — each one uniquely crafted for the Gin Journey. The platform allows users to swipe through featured drinks, explore the stories behind them, and engage with curated conversation cards designed to spark meaningful interactions over a cocktail.
By merging technology, content, and hospitality, Gin Journey introduces a new way to experience the city — and each other through gin.
