Behind every simple solution lies a great deal of hard work.
We developed a premium brand activation for 1664 that transforms a classic slot machine into an engaging, on-brand experience designed for real-world bar environments.
The project combines strategy, design, and development into a seamless integrated solution. In close collaboration with bar owners, we ensured the experience felt natural within the venue while enhancing customer engagement at the point of sale.
The activation features a full physical redesign of the machine paired with a custom gamification layer and digital animation. Guests interact with the machine for a chance to win a 1664 coin, redeemable for a free 1664 beer—creating a simple yet compelling reward mechanic that drives participation and brand interaction.
A unified experience where physical installation and digital storytelling come together to elevate the brand in an authentic, memorable way.
